Good Content - The Teeny Weeny Details to Success

[Part 3]

Web pages in the top search engine results have one thing in common - Good Content. The rest of the website is usually just built around it. Yes, good content is still the deal but there are a couple of teeny weeny clever details that you can work on too.

For instance:

Frequent Updates: Frequently updated content is one way that search engines, especially Google, find you. That is how some blogs end up on the top positions in the search engines. It pays to update creative content or add new pages with unique content at least once a week on your website/blog.

Mis-spelled: Sometimes mis-spelled words can also get you a good position. Believe it or not but some specific keywords (often mis-spelled in the query) can get you astonishing results. Why? Because most of the audience is not literate let alone literate in English. So every now and then a couple of common spelling mistakes (in some specific pages) can help loads. Check 'merchant acounts' for instance. However these are not many and there are good chances that search engines like Google will not care to notice. But it's definitely worth a try ;)

K.I.S.S: Keep it Short and Sweet! Short sentences are not just sweet but are also simply easy to read and better to understand than long ones clumped together.

Precise Words & Bulleted Lists: A couple of sentences for a couple of paragraphs and bulleted or numbered keywords and phrases can work wonders. It is makes the text reader-friendly and gives very specific info about your services. Tends to work for the search engines too.

Headings, Headings & Sub-Headings: A great place to use your keywords most creatively. Plus compelling heading or sub-headings for that matter can help you create user interest, generate call to action and provoke further reading. Don't forget that search engines will be reading the added keyword in these place with interest too.

Link it: It's not just your keyword optimization that matters but also the inbound links and anchor text on your web page that can also do the trick. Search engines tend to go for the overall quality of the web page so its always good to have relevant (and maybe 'keyworded') text links on your page.

Good Content: If your website is up and running doing an OK business then its only wise to invest in the quality of your content rather than on silly campaigns. Coz no matter what they say out there, Good Content is still the King!