Google has its own monopoly when it comes to search results and its so-called search standards. Every few months we hear of new rules and amendments being made to Google’s algorithm. The SEOs will possibly lose their jobs if it wasn’t for Google... or so I am told (Ya right! As if I am going to believe that).
More than just providing us with authentic search results Google appears to be determinedly focused on being different and so it is.
Honestly speaking, when it comes to Google you can never be too sure!
Some people seem to want to report paid links and so Google thought that they’d do something about that. Every few weeks they update their algorithm and feel like trying some new ideas that leads them to change the existing algorithm. I don’t mean to imply that paid links shouldn’t be reported. By all means they should. If someone is using wrong means and ways to get the better of the resources and getting by in someone else’s place, that person and company should most definitely be reported and stopped. But shouldn’t the whole scheme and system be perfected before Google starts making everyone’s life a living hell by only testing their still-in-process systems?
What they initiate themselves is what they usually end up creating a system against. What of the webmasters who have only recently brought links to sell off? Ok, so maybe the ones who had all the wrong reasons to buy those links would be feeling very stupid right now but honestly give me a break! How are you to provide valuable services to your customers when your paid links are under siege?