There are plenty of articles out there that tell you what to do and how to write in order for you to get your site 'on the top' of 'the' search engine, offering you long stories and strategies about writing 'good content'.
First of all lets just determine what exactly is 'good content'. Very simply put, good content is quality content. Content that is capable of driving home customers and attracting search engines. Now that this is determined, what you need to understand is that there are only 3 basics to writing good content. And by good content I mean the kind that will make you, your readers and the search engines happy.
Relevant: First and foremost make sure that the content on your website, especially the home page and the landing pages is relevant to the subject matter of your site. Relevancy is of utmost importance. Be it the readers or the search engines, if they don't find relevant information within the first few lines of the content, they are likely to lose interest (and you are likely to lose them!)
Useful: If the products or services that you provide on your website are useful, then why can't your content be? Useful content has the capacity to drive a major portion of quality traffic to your website. Believe it or not, but people need to know about your services or what your products can or can't do for that matter. So if you want to keep your business flowing, you would make it's usefulness apparent.
Compelling: While your content should no doubt be useful and relevant, it should also be compelling. By this I don't mean that you should use flowery language but create content that people would like linking to. It should be straightforward, giving the visitors a clear-cut picture but should also be clever enough to turn them into customers.
So there you have it... 3 simple steps to writing good content that will not only attract search engines but will also turn your visitors into potential customers. Guaranteed 100% ;)
3 comments:
No doubt if we keep our content simple and to-the-point, there are more chances to sell our ideas to the visitors. But simple often becomes boring we need to be a little funny and mysterious to keep the interest of the reader. That was a good post.
That's what 'compelling' content means. Content that is simple yet gripping. And yes it's true that funny content has its advantages, but only when kept in check :)
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