Monday, January 26, 2009

Good Content - Firing up those Basics

[Part 2]

In the last part we covered the basics and understood that in order to create good content it needs to be relevant, useful and compelling. Now it's time to put these basics into action.

Here are the 3 Essential Ingredients for Creating Good Content:
  • Keywords & Phrases: Be creative. Apart from using the general keywords that all your possible competitors are already using, give it some thought and come up with keywords or phrases that a customer might use in order to find your particular product or services. It always helps if put yourself in your audience's shoes and see things from their perspective.
  • Headings & Titles: Don't forget to use targeted keywords in titles and headings while keeping them fresh and compelling. Choose words wisely, because your titles and heading are doing half the work most of the time, and you want to make sure that the reader gets some promising answer to his query in just that.
  • Home Content & Otherwise: Of course long articles and thousands of words can be quite compelling, but it's better to leave long stories for the article pages or pages that are made specifically for offering detailed info. It's cool to have a 600 word article but it's a complete NO NO for the Home page or any of the Landing pages. Where large word count can show your authority over the subject, having such a lot in crucial pages can also help lose whatever traffic you might be getting. It's better to keep word count under 300 for basic pages and leave the long stories for the inner pages.
Combined together, the keywords, titles and content, coupled with relevancy and usefulness can create quite a compelling content for your website. While keeping all the basics in focus you can create quite a comprehensive strategy that will fire up your site (without burning it down of course :p) and has a good chance of working all by itself to attracting customers and search engines alike.

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