OverLooked Landing Page Aspects

Here's a look at some Landing Page aspects that are generally overlooked but have the potential of enhancing a web page:

• Using More than One Headline >> Every headline has the capacity of engaging the reader and urging them into buying your services/products.

• Testimonials from Well-known Authors >> High-powered testimonials are like warranties that will only benefit your business to a larger extent.

• Sacrificing Load time for Graphic design >> Any page that takes too long to upload, especially due to graphics, can seriously help you lose quality traffic.

• Aesthetic Issues >> Test the design for your audience before uploading a landing page. Aesthetics are important, so make sure that you understand what a majority of your audience will respond to before finalizing it.

7 Instant Landing Page Killers - Covert & Merciless!

Murderous March continues...
And with today's post I intend on continuing the list of seemingly covert tactics that are generally ignored and are quite capable of leading any Landing page to an instant death.

Given below are 7 more Instant Landing Page Killers:

1. Obnoxious Forms: Quite obvious you might think... think again. When it comes to the contact form, most people tend to overlook this fact and end up asking potential clients a hoard of questions in the first go. Results... the potential customer runs away... clearly scared of the interrogation. Perhaps people do so in order to gain quality leads. But is it really worth it? No it isn't! Instead of asking too many questions in your contact form, make sure that you ask a few 'specific' questions only and leave the rest for later.

2. Unclear Contact Form Response: Another major aspect that many tend to overlook is stating the response time to the customer and being more specific about how you will be contacting them. Both are important. Customers who fill up your forms expect to know When they will be contacted and How. So don't keep them assuming. State it clearly, it will only work to your advantage.

3. Unnecessary Navigation: Make sure that the links of your website provided on the Landing page are specific to the services or products you are offering there. If the links are referring to other services or unnecessary pages of your website, the chances are that the client will get distracted and navigate elsewhere on your website. Result... Quite obviously you will end up losing the client.

4. Info Overdose: Yes we all know that landing pages should have a simple layout, easy navigation, lighter images and relevant content. And many of us constantly obsess over these overt issues more when creating a landing page. But did you know that relevant content doesn't mean cramming up information regarding your services/products on one page only? If you have a lot to say then its always wise to cut down the things and make separate landing pages for each new thought.

5. Self-Praise: Benefits of your services or products must be cleverly stated on a landing page and should address the problems of the customers rather than praising what you do and how you do it. A landing page that poses a question derived directly from a possible problem of clients is likely to gain more attention than loads of praise about your services/products.

6. Float Gloat: Sometimes people end up keeping the contact form or the special offers in a float only, which tends to pop up soon after the landing page is uploaded. Most of the times visitors close these floats without giving them a second thought and get deprived of those special offers. Sure it doesn't hurt much to have a pop-up float once in a while but try and provide the same info on the landing page as well.

7. Industry Specific: It's good to keep content relevant to the industry your business is related too. But if the content is too specific, so specific that it becomes readable for only the high class professionals, then chances are that you will lose many potential customers. Also, it gives to simply, yet cleverly, state your services and to possibly compare and contrast the major points. It really doesn't hurt to specify a couple of things that you are offering and your competitors are not.

The list can obviously continue when it comes to covert killer tactics, as it would if we speak in terms of the overt. However, the moral of the story is to think smart when creating a landing page for your website. Its important to keep all elements clear-cut and not to get overwhelmed by it. Just try a couple of things and see what works best for you! ;)

3 Things to Murder Your Landing Page with

Murder Tactic # 1

Keyword Stuffing: Using keywords way too many times and hiding them in all the wrong places. Some people, in an attempt to increase the keyword count on their web pages, tend to hide keywords in various ways e.g, writing keywords in invisible text or filling up spaces with keywords written in a tiny font. Do this an get penalized!

Murder Tactic # 2

Link Bleeding: Insignificant and irrelevant linking is highly combustible. Overcrowding and obsessive link use can lower your conversion rate and possibly have your website banned (if not for life, then at least from the top results for sure). Although when it comes to making money this way... Google for one couldn't care less!

Murder Tactic # 3

Automated Linking & Link Farms: Use an automatic linking software, work with link farms, use excessive unnecessary link exchange and get banned for life. This is a surefire way to get your website murdered by the popular search engines. There goes your dream!

For now that's the best top 3 covert tactics to use, if you want to get your Landing page murdered online. Coming up next... more instant overt landing page killers. Keep me posted with your insights and ideas regarding this topic! ;)

Landing Page Love - The Success Factors

It makes sense when you are designing your web pages from the usability point of view. Especially if you are ambitious about getting quality traffic on your website and as a result want to turn visitors into potential customers. This is where the Landing Pages come in.

Successful landing pages are able to communicate to customers in a matter of micro seconds only. The clarity of the design and content is the foundation of a powerful landing page. Visitors are able to understand and make sense of what's being said as soon as the arrive on the web page. This is something I like to call 'Landing Page Love'. It's where a visitor gets and stays impressed with your landing page from the moment s/he arrives at it, because you were able to successfully communicate your objectives to him/her. Hence the visitor falls in 'Love' with your 'Landing Page' and generates call to action as a result. Making him/her self as well as you happy... creating reciprocity... the essence of true love (well at least when it comes to the give and take philosophy) ;)

Here's how you can Communicate Instant "Landing Page Love" with Your Visitors:

>> Create Interest: Keeping the reader interested is crucial to a successful web page and for creating instant "Landing Page Love". You don't score a customer unless you can keep him/her interested in your page for over 10 seconds. And for doing that your landing page must be designed such that your objectives/services are effeciently communicated.

>> Link it: If you are able to create interest in your landing page visitors, then the next thing s/he will do is try and find links leading to further information. The quicker your visitor is able to find relevant links, the easier you make it for him to explore your services further and follow through. Make sure that relevant links are place effectively on your landing page but don't complicate things up. Remember to keep it simple and relevant when linking. Because when it
comes to customers, don't forget... "If you confuse em, you lose em!"

>> On-Page Optimization: Increase your page ranking, attract links and get noticed by the search engines. Optimizing the landing page for the search engines on competitive keywords offers significant benefits. You get noticed by the search engines, appear in top results and become capable of attracting more traffic... and yes this means more business!

>> Smart Blogging: You might wonder how this might be related to your landing page at all, let alone your website. But it is. Since search engines favor web pages containing relevant and frequently updated content, it's only a wise move to integrate a blog with your website. Active blogging will not only give you the chance to participate in the social media scene but will also build up your websites' general authority. Not just that but once your blog starts doing well, it can also act like a landing page for your website. With all the relevant links available on it along with interesting content, there is no way that it won't attract traffic straight away!

>> Bookmarks: Bookmarks can help you enjoy viral marketing to the fullest. If your content is powerful and scores with the visitors, then you just might get bookmarked by them and as a result gain more traffic for your website. Adding up various bookmarks (like Delicious, Stumble Upon etc) on your landing page is a clever move as it can help you in the long run.

Landing Page Love - Doing it Just Right!
As long as you keep it simple and play your cards right, there is no reason that you will go overboard when creating a "Landing Page" which both the visitors and the search engines will "Love". Keep the basic factors in view... Offer valid content, relevant link resources and periodic cross-references that will meet the need of your target audience... and get ready to feel the Laaaaaaaave! :D