Landing Page Love - The Success Factors

It makes sense when you are designing your web pages from the usability point of view. Especially if you are ambitious about getting quality traffic on your website and as a result want to turn visitors into potential customers. This is where the Landing Pages come in.

Successful landing pages are able to communicate to customers in a matter of micro seconds only. The clarity of the design and content is the foundation of a powerful landing page. Visitors are able to understand and make sense of what's being said as soon as the arrive on the web page. This is something I like to call 'Landing Page Love'. It's where a visitor gets and stays impressed with your landing page from the moment s/he arrives at it, because you were able to successfully communicate your objectives to him/her. Hence the visitor falls in 'Love' with your 'Landing Page' and generates call to action as a result. Making him/her self as well as you happy... creating reciprocity... the essence of true love (well at least when it comes to the give and take philosophy) ;)

Here's how you can Communicate Instant "Landing Page Love" with Your Visitors:

>> Create Interest: Keeping the reader interested is crucial to a successful web page and for creating instant "Landing Page Love". You don't score a customer unless you can keep him/her interested in your page for over 10 seconds. And for doing that your landing page must be designed such that your objectives/services are effeciently communicated.

>> Link it: If you are able to create interest in your landing page visitors, then the next thing s/he will do is try and find links leading to further information. The quicker your visitor is able to find relevant links, the easier you make it for him to explore your services further and follow through. Make sure that relevant links are place effectively on your landing page but don't complicate things up. Remember to keep it simple and relevant when linking. Because when it
comes to customers, don't forget... "If you confuse em, you lose em!"

>> On-Page Optimization: Increase your page ranking, attract links and get noticed by the search engines. Optimizing the landing page for the search engines on competitive keywords offers significant benefits. You get noticed by the search engines, appear in top results and become capable of attracting more traffic... and yes this means more business!

>> Smart Blogging: You might wonder how this might be related to your landing page at all, let alone your website. But it is. Since search engines favor web pages containing relevant and frequently updated content, it's only a wise move to integrate a blog with your website. Active blogging will not only give you the chance to participate in the social media scene but will also build up your websites' general authority. Not just that but once your blog starts doing well, it can also act like a landing page for your website. With all the relevant links available on it along with interesting content, there is no way that it won't attract traffic straight away!

>> Bookmarks: Bookmarks can help you enjoy viral marketing to the fullest. If your content is powerful and scores with the visitors, then you just might get bookmarked by them and as a result gain more traffic for your website. Adding up various bookmarks (like Delicious, Stumble Upon etc) on your landing page is a clever move as it can help you in the long run.

Landing Page Love - Doing it Just Right!
As long as you keep it simple and play your cards right, there is no reason that you will go overboard when creating a "Landing Page" which both the visitors and the search engines will "Love". Keep the basic factors in view... Offer valid content, relevant link resources and periodic cross-references that will meet the need of your target audience... and get ready to feel the Laaaaaaaave! :D