3 Simple Steps to a K.I.S.S - The Golden Rules

It comes as no surprise that while writing for the web you will feel compelled every now and then to create a dozen of long sentences (expressing your creative genius of course). However that will be one of the worst things you can possibly do.

The best writing strategy to employ when writing for the web is to Keep It Short and Simple. Short because it makes an easy read and simple so that your audience is able to understand you better. The key here is a Language that is Simple, Sentences that are Short and a Content that is Clearly Organized into Sections.

Here's How to Plant a Perfect K.I.S.S ;)

1. Use Simple English >> Common words, layman language and familiar everyday lingo is the best to employ when aiming to improve communication between your webpages and the reader. This makes the content easy to read as well as understand. Try and avoid high-fi and flowery language. Why? Because not everyone around the globe has English as their first language and they might not understand your elaborate tone.

2. Work with Short Sentences >> Sentences under 20 words in length work well, all because they are easier to read and absorb. Long sentences tend to become complex and the reader will eventually become confused and lose interest. In case you have written down a very long sentence it will be best to break it up into smaller sentence. This way you won't repel your readers with confusion.

3. Be Clearly Organized >> Over 75% of your website/blog visitors don't read the entire content word by word. A majority of people will only scan your webpage, read it in bits and understand it in parts only while ignoring a significant amount of content. Being clear and organized is the key here. Create content for your webpage that is easily scannable. By applying bold formats, including numbered or bulleted text and adding an interesting picture or two you can make sure that the readers stay tuned in.

There you have it... 3 simple steps to writing readably attractive content. And although content policies have come a long way to becoming what they are today (hoping and helping millions of web pages attract readers and search engines alike), the K.I.S.S Strategy continues to remain the backbone to all good content. It ensures that the content remains simple and understandable while continuing to keep it worthy of reading.