Thursday, June 25, 2009

SEO Basics for Google - Past, Present & Future

There are a few basic functions that SEOs around the globe have been doing for past several years and are still required to do. These constitute the basis of the new personalized search launched by Google. And whether we like it or not, these have quite a good chance of remaining just as important in the future too.

So if you are an SEO, here are the SEO Basics you must still do for a website:

1) Tiresome Keyword Research
2) Tedious Industry Analysis
3) Boring Competition Research
4) Creating Meta Tags (page titles, descriptions and keywords)
5) Producing a Website Usability Methodology


Can the SEO Basics go Stale for Google any time soon?
With the latest developments many have started to question the significance of these SEO basics. Most wonder if it's time to throw the traditional search out of the window. I'd say, not yet and I'd give you 3 reasons as to why...

First, because you need to go through these basics if you want people to believe that your site is authentic.
Second, because it still helps to get your site in the search results where users notice.
And Last and most importantly Google has worked too hard and too long to instill these basics in their search algorithm. They've made an empire out of these basics, so to say and there is no way that they are letting go of this any time soon. So all this said and done, there is really no need to worry, at the present or in the near future, about the SEO basics going stale ;)

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