Thursday, September 18, 2008

Becoming Googled

Amongst all the various search engines that we have Google is the most popular due to its customer trust. However, we also stumble upon examples every now and then where Google either buys or creates a clone of services that might be threatening their market dominance.

Take StumbleUpon as an example. Once Google saw their growth rate, they made the best possible offer to buy it or in some cases they rather have cheaper clones created that are capable of making huge sales and competing with others. This way Google not just advertises for itself but end up creating a lot of exposure that leads to market dominance. Google doesn’t like competition, who does? But Google knows how to gain an edge over its competitors. And due to Google’s strange market policies it has killed many small market players to get a piece of larger businesses. Google will keep ranting against your brand if they see competition unless you give in and strike a deal with them and give them a big cut. Due to this many small affiliates have been gradually killed and Google just leads the show with businesses who work directly with Google.

And yet again Google bonds with another well-known name. This time Google decided to connect AdSense to Western Union giving small countries a payment option. So now countries like Egypt, Bulgaria, Morocco, Taiwan and Lithuania can follow easy instructions and get paid in local currency easily. Google main search is also providing exchange rates. Well, that's an achievement and one way of how Google keeps on making it Big and being the only one to get a 70% market share in the U.S... yes that's right... by buying or teaming up with market giants. Duh! Way to go guys!!!


So moral of the story is... Anything that is big and has a huge market – it will be Google’s. If it isn't Google's already then it will be soon enough! So all the successful companies and people out there become a part of Google and it gets even bigger and better. Hmmm... so what next?!!!

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